Why Early-Stage Founders Need an App — Why Mobile, Not the Web

What does it really mean to “launch” an app?

Many people think app launch is simply “pressing one last button at the end.” In reality, launching is a completely different domain from building an app.
It is a complex administrative and technical process involving account setup, policy understanding, build configuration, review responses, fixes, and resubmissions.
No matter how well an app is built, if this process is not properly prepared, everything comes to a halt.

Reality: Why do time and costs spike so sharply at the launch stage?

Many agencies and tools separate launching as an additional task.

The problems that follow are predictable:

• Extra fees are added specifically for launch work
• Every review response or required fix triggers new costs
• Timelines stretch out, while progress becomes opaque

As a result, launching becomes the stage where the most unexpected costs appear. For early-stage founders, this structure is a major burden.

A shift in perspective: Why does launching become so expensive?

Launching is not expensive because it is inherently complex—it becomes expensive because it is fragmented.
When development happens in one place, launch in another, and fixes somewhere else, every step creates additional cost and communication overhead.
In this structure, even small changes demand disproportionate time and money.

How does AppBuildChat handle launching differently?

AppBuildChat does not treat launching as a separate paid option. From the beginning, app creation and launch are designed as a single continuous flow.
Unlike agencies or other tools, AppBuildChat provides app development for free, and customers only pay for the actual server costs required for operation.
That cost already includes the entire launch process.

In addition, AppBuildChat manages launches based on extensive accumulated launch data from direct experience with store reviewers.
We understand why apps get rejected, what kinds of fixes are commonly requested, and how reviews actually work in practice.
Launching is managed through experience and data—not guesswork.

Launching starts during development, not at the end

A key difference is that AppBuildChat does not treat launch as the final step.
From the earliest stages of development, we design app structures according to Google and Apple store guidelines.
Login methods, data handling, permission requests, and screen flows are all considered upfront.
As a result, unnecessary fixes and rework at the launch stage are dramatically reduced.

Why does transparent communication matter so much?

The most stressful part of delegating a launch is not knowing where things stand.
AppBuildChat solves this through transparent communication.
Customers are kept informed about progress, current review stages, what is under inspection, and what changes—if any—are required.

In other words, customers are not “hands-off and blind.” They delegate execution, not visibility.

Why does this approach save both money and time?

When launching is handled separately, costs accumulate and schedules stretch unpredictably.
When development, fixes, and launch are connected in a single structure—as with AppBuildChat—timelines become predictable and additional costs disappear.
Founders can immediately focus on user response, marketing, and the next update after launch.

Launching is not about delegation—it’s about responsibility

Launching is not about someone else pressing a button for you.
It is about taking responsibility until approval is achieved.

AppBuildChat takes full responsibility for this entire process with only server costs, communicates transparently with customers, and focuses on helping apps successfully settle into the market. That is why we handle launches ourselves.

Summary

With agencies or other tools, additional costs often appear during the launch phase.
AppBuildChat offers free app development and includes fixes and launch within a server-cost-only model.
Based on real reviewer interaction and accumulated launch data, AppBuildChat manages the launch process quickly and transparently.