Why We Built This Service — A Simple Desire to Support Founders

Why do problem-solvers end up spending time on the wrong things?

Most founders don’t start a company because they want to build an app.
They start because they experienced friction, saw a better way to solve a problem, or felt that the existing structure was broken. The starting point is always the problem.

But reality looks different.

The moment app development begins, founders start spending time on things that are only loosely related to solving that problem: defining features, arranging screens, organizing change requests, communicating with developers, reviewing designs.
Days get filled with work far removed from the original purpose.

What began as an effort to solve a problem slowly turns into a situation where the problem is postponed just to manage the app.

A Shift in Thinking: A founder’s role is not execution, but direction

This led us to ask a fundamental question. Is a founder’s role really to manage every detail of execution?
Or is it to define the problem, set direction, and make decisions?

Our answer was clear.

A founder’s most important job is deciding what to build and continuously questioning why it should be built.

But in traditional app development environments, this role easily gets blurred.

Because building and modifying apps is so complex, founders are pulled into execution by default—and lose the space to focus on business direction and goals.

Decision Principle: Users should only need to explain—execution should be the service’s responsibility

AppBuildChat started from a single principle. Users should be able to explain their ideas and problems comfortably in words, and the service should take responsibility for turning those explanations into something executable.

Instead of founders constantly asking, “How do I implement this?”, they should be able to focus on “Why is this needed?” and “What problem needs to be solved?”

When users describe direction freely in text, we interpret that intent, structure it, and translate it into a real app.
The clearer this division of roles becomes, the easier it is for founders to return to where they belong.

Why we insist on a “speak comfortably” approach

Many tools and services still expect users to understand structure on their own.
To add a feature, you need to learn settings. To make changes, you need to know where to touch what.

We chose the opposite approach.

The most accurate way people explain problems is still natural language—spoken or written.
Expressions like “This part of the screen feels confusing,” “This feature feels too prominent,” or “Users will probably stop here” communicate issues far more precisely than technical documentation.

That’s why AppBuildChat is built to let users speak exactly this way, without translation.

Conclusion: We’re not an app-building company—we’re a team that protects founders’ speed

The reason we built this service is simple. Not to add more features.
Not to showcase more sophisticated technology.
But to help people who want to solve problems stay close to what actually matters.

Founders continue running toward their business direction and goals.

We take responsibility for the complex execution involved in creating and modifying apps along the way.

AppBuildChat does not make decisions on behalf of founders.

We simply help ensure that the decisions founders make are implemented faster and more accurately.
This simple definition of roles is what shaped the service we have today.

Summary

AppBuildChat was built to help founders focus on solving real problems without losing time to app management.

Users explain ideas and direction in words, while the service takes responsibility for execution and implementation—allowing founders to stay focused on their business goals.